As we’ve all discovered, especially in recent years, social media has transformed into something that goes well beyond simply sharing. The algorithms have hard-wired us to repackage wilderness experiences for consumption. Video became the best tool in our kit. We have been taught that to survive as a photographer, we must be “content creators,” not only capturing the scene but also what’s happening behind the scenes. I have enjoyed many parts of that process, but I don’t like the motivations behind it — reducing the creative journey to online metrics and marketability taints the process and the wilderness experience, both for the artist and the audience.